I play Ludwigs and always have. There are many great drum companies out there. And I love gear. But there really is only one Ludwig. This is a great video which captures pretty much everything I would want to say about Ludwigs.
Bonham Tuning Tips
From Drummerworld, tips from Jeff Ocheltree, legendary drum tech (and John Bonham’s tech in the later years) on how to tune large drums for maximum tone and articulation:

Drum Tech Jeff Ocheltree
explains the John Bonham
Setup and Sound
PART I

Drum Tech Jeff Ocheltree
explains the John Bonham
Setup and Sound
PART II

Mark Romans
playsJohn Bonham on the Original Kit